![]() While V Shred may be the face of the company, he is merely following their instructions. These marketers use every trick in the book to manipulate and target beginners with their ads. V Shred is essentially a puppet controlled by internet marketers who saw an opportunity to capitalize on his attractiveness and influence. Despite his incompetence, V Shred's popularity grew, and he started selling his own programs. However, it soon became apparent that V Shred was plagiarizing Athlean-X's content, exposing his lack of knowledge. In 2015, V Shred started as a fitness channel, gaining followers by providing tips similar to popular YouTuber Athlean-X. But why is he so hated, and how is he still making money? In this article, we will delve into the reasons behind the backlash against V Shred and uncover the shady practices behind his success. While he may have gained popularity and financial success, he is widely criticized for his misinformation and promotion of questionable products. Vince, also known as V Shred, is a controversial figure in the fitness industry. Overall, Vshred's marketing strategy is impressive and provides valuable insights for other fitness businesses. Their survey funnel allows for customization and addresses the viewer's specific pain points. Vshred's video ad effectively uses controversial statements, dynamic visuals, and a clear call to action to engage viewers. The VSL offers three crucial fixes for the viewer's body type and fitness goals. The survey leads to a video sales letter (VSL) customized to the viewer's specific pain points. The funnel starts with a survey asking about gender, height, weight, and activity level. ![]() A countdown timer creates a sense of urgency for viewers to take action. The ad explains that the quiz will lead to a video where the secrets behind the claims made in the ad will be revealed. A clear call to action is provided to click on the link and take a body type quiz. Fruit being bad for your diet is mentioned as another controversial statement, piquing curiosity. The ad mentions the transformation of Hollywood actors' physiques as a powerful motivator. ![]() The spokesperson shares their personal experience of staying lean without doing hours of cardio. The spokesperson claims that running on a treadmill doesn't work for weight loss because cardio burns calories that are replaced with more fat. The ad is made using various clips matched together, creating a dynamic visual experience. The video transitions and scenes change frequently, keeping the viewer interested. The ad features a different face than the usual spokesperson, which keeps the audience engaged and avoids monotony. ![]() This grabs attention as most people believe cardio is essential for fat loss. The ad starts with a controversial statement, If you're trying to lose belly fat, stop doing cardio. We will be analyzing one of their video ads to see what makes it effective. Vshred is a successful fitness business that has generated over 100 million in sales. So it's really cool to check out their ads and their funnel and learn from what they're doing. They're one of the biggest fitness direct response companies out there, and they're absolutely crushing it. Vshred is a fitness business that has done over 100 million in sales. Hey guys, in this video, I'm going to break down one of Vshred's video ads.
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